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Feeling the slowdown? You’re not alone…
Whether you’re a new agent building your book or a seasoned pro facing a lull, every real estate professional hits a point where they need to spark new momentum. The good news? There are plenty of practical ways to generate activity, build relationships, and fill your calendar with meaningful opportunities.
Here are 15 smart, actionable ideas to help you get busier! From creative marketing moves to simple habits that drive consistency, these strategies are designed to get you in front of more people, more often. Let’s dive in and turn your downtime into go time…
1. Open house like crazy! Be effective at the open houses, have a sign-in log (physical or digital) and follow up. Be informative and friendly but not pushy!
2. Find an agent in the office who’s super busy and offer to help with their overflow and cold-calls. If you help them and do a great job, they will offer more and more (and the money will follow).
3. Network with industry partners. Take lawyers, insurance providers, mortgage reps, home inspectors, financial planners, etc., out for coffee or lunch. Build on these relationships, and the business will follow.
4. Make everyone you know aware that you’re in real estate! Past clients from other industries, past co-workers, neighbours, social circles, church, volunteer groups, etc. Add them to your CRM and social media, shoot them an email letting them know about your new venture, and invite them to like your business profile! Don’t be sales-y, just let them know.
5. Arrange a seminar. First-time home-buyer, estate planning, investor, etc. Partner with industry partners and invite the public for a free educational/informational session.
6. Door knock a neighbourhood with a recent sale that went into multiple offers…“Hey, your neighbour had XX offers on their home, but only 1 person won, so that means there are still XX number of people looking for a home like yours in this neighbourhood. Have you considered moving?”
7. Call FSBOs (For Sale by Owners)! FSBOs have literally identified themselves as someone who wants to sell their home AND as someone who does not have a realtor.
8. Refer others. Refer the lawyer you want to do business with. Refer the inspector you want to do business with. Refer the financial planner you want to refer you. Refer the mortgage professional you want to work with. Reciprocity is a real thing; they will want to refer you IF you refer them first.
9. Know the market! Study the data, read the news articles, filter it and communicate it in a way that will benefit and educate others! Have real estate discussions EVERY DAY. Whether you are in line at the hardware store, ordering a coffee at the local bakery, or attending a BIA or chamber mixer – everyone you talk to every day likely lives in a home… Whether they own it or rent it, they could be a potential client.
10. Common interest or locational social media groups. Create a Facebook group or WhatsApp channel for people who live in your neighbourhood, OR for people in your general area who share a common interest. Whether that is downtown Windsor investors, Linden Beach Dog Park regulars, meat smoking enthusiasts of Essex County, people who love to play golf at a specific course in the area (or jump between multiple), people who enjoy yoga/pilates/SUP/cross-fit, etc. (You get the point)… People want to work with people who share common interests.
11. Do an online presence/social media audit. Google yourself and ensure that you have a presence, as well as consistency across your social pages/channels.
12. Market yourself. Caution, this one costs money. Whether you want to market on Google ads, boosted posts, magazines/newspapers, retargeting… It will certainly help your business grow, but it may be hard to directly correlate dollars invested to dollars earned.
13. Geofarm. Caution, this one can also cost money. Invest in billboards, bus benches, postcards, mail, notes, sponsoring community events, concentrated in one specific area.
14. Set yourself apart. Whether that means getting a further (or additional) designation like broker, ABR, ASA, etc., show the general public that you care enough to further your education/qualifications and that you’re a specialist in a certain area like commercial, investment property or agricultural.
15. Network with agents from other areas. Attending professional seminars and networking with agents from other boards – letting them know your area of specialty can be a great source and income stream.
Getting busier in real estate doesn’t always mean working harder – it often means working smarter and staying intentional with your time and efforts.
Try a few of these ideas, mix them into your routine, and see what gains traction. The key is to keep showing up, staying visible, and adding value. Your next opportunity could be one conversation – or one small action – away.
Cody Kraus
Broker | Owner
c: 519.322.7105
e: cody.kraus@century21.ca
